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Our video project for one of Slovenia's most modern gyms successfully combined engaging onboarding content and a performance ad, effectively showcasing the gym’s facilities, culture, and values to attract both new staff and clients.
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Our video project for one of Slovenia's most modern gyms successfully combined engaging onboarding content and a performance ad, effectively showcasing the gym’s facilities, culture, and values to attract both new staff and clients.
(Scroll)
Our video project for one of Slovenia's most modern gyms successfully combined engaging onboarding content and a performance ad, effectively showcasing the gym’s facilities, culture, and values to attract both new staff and clients.
(Scroll)
PROJECT INFORMATION
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CASE STUDY
IDEA
One of the most modern gyms in Slovenia identified the need to enhance their onboarding process and advertising strategy. To achieve this, they required several onboarding videos along with a performance ad. The aim was to provide clear, engaging content that could effectively introduce the gym’s facilities, culture, and values to new staff and clients alike.
CHALLENGE
The dual focus of the video project posed a unique challenge: it had to be compelling enough to attract potential employees who could thrive in a dynamic fitness environment, while also appealing to prospective clients looking for a top-tier gym experience. The content needed to convey the energy and professionalism of the gym, showcasing its modern amenities and vibrant community.
PERFORMANCE
According to Edvard Žaler, the CEO, the project not only met but surpassed their expectations. The videos resonated well with the target audience, leading to an unprecedented response. More individuals reached out for positions and memberships than the gym could immediately accommodate. This response underscored the effectiveness of the videos in communicating the gym's brand and the quality of its offerings, significantly enhancing its recruitment and client acquisition efforts.
CLIENT
SPORTED
SERVICES
Reels
YEAR
2024
PROJECT INFORMATION
+
+
PROJECT INFORMATION
+
+
CASE STUDY
IDEA
One of the most modern gyms in Slovenia identified the need to enhance their onboarding process and advertising strategy. To achieve this, they required several onboarding videos along with a performance ad. The aim was to provide clear, engaging content that could effectively introduce the gym’s facilities, culture, and values to new staff and clients alike.
CHALLENGE
The dual focus of the video project posed a unique challenge: it had to be compelling enough to attract potential employees who could thrive in a dynamic fitness environment, while also appealing to prospective clients looking for a top-tier gym experience. The content needed to convey the energy and professionalism of the gym, showcasing its modern amenities and vibrant community.
PERFORMANCE
According to Edvard Žaler, the CEO, the project not only met but surpassed their expectations. The videos resonated well with the target audience, leading to an unprecedented response. More individuals reached out for positions and memberships than the gym could immediately accommodate. This response underscored the effectiveness of the videos in communicating the gym's brand and the quality of its offerings, significantly enhancing its recruitment and client acquisition efforts.
CLIENT
SPORTED
SERVICES
Reels
YEAR
2024
"We had to stop the campaign because soon after the announcement, 100 new potential fitness instructors signed up. We are excited to follow their development and progress through our training process. Then we will select the 10 best instructors and integrate them into our community and way of life. Shine has demonstrated a deep understanding of our values and the message we wanted to convey through the video."
"We had to stop the campaign because soon after the announcement, 100 new potential fitness instructors signed up. We are excited to follow their development and progress through our training process. Then we will select the 10 best instructors and integrate them into our community and way of life. Shine has demonstrated a deep understanding of our values and the message we wanted to convey through the video."
Eduard Žaler, CEO Sported
Eduard Žaler, CEO Sported