LET THE FOOD BURN,
NOT THE TONGUE
LET THE FOOD BURN,
NOT THE TONGUE
LET THE FOOD BURN,
NOT THE TONGUE
Following the success of last year's campaign, the client and agency have decided to expand the initiative for this year. The campaign will now feature engaging video content presented by two renowned Slovenian comedians. This expansion aims to further amplify the campaign's reach and impact, building on the momentum established in the previous year.
(Scroll)
Following the success of last year's campaign, the client and agency have decided to expand the initiative for this year. The campaign will now feature engaging video content presented by two renowned Slovenian comedians. This expansion aims to further amplify the campaign's reach and impact, building on the momentum established in the previous year.
(Scroll)
Following the success of last year's campaign, the client and agency have decided to expand the initiative for this year. The campaign will now feature engaging video content presented by two renowned Slovenian comedians. This expansion aims to further amplify the campaign's reach and impact, building on the momentum established in the previous year.
(Scroll)
PROJECT INFORMATION
+
+
CASE STUDY
IDEA
The campaign's concept centered around leveraging the talents of two well-known Slovenian comedians as the presenters of a series of "spicy" jokes. The interactive element was a key feature, allowing users to engage directly with the content by rating each joke as either "spicy" or "too spicy" simply said rude. The jokes were organised into various themes, addressing different areas people can be made fun of in a rude way resulting in a diverse collection of around 60 different videos.
CHALLENGE
From a production standpoint, one of the primary challenges was achieving the desired visual aesthetic, particularly concerning the background. The creative vision required a wide and expansive backdrop to maintain the intended style and visual continuity across all videos. Given the constraints of the physical space available during filming, we had to innovate by using a standard-sized backdrop. Through post-production work, we were able to digitally extend the backdrop, seamlessly creating the illusion of a much larger space.
PERFORMANCE
The final output was a series of videos that exceeded the client’s expectations, both in terms of quality and creative execution.
CLIENT
KOTÁNYI
SERVICES
Campaign
YEAR
2024
PROJECT INFORMATION
+
+
PROJECT INFORMATION
+
+
CASE STUDY
IDEA
The campaign's concept centered around leveraging the talents of two well-known Slovenian comedians as the presenters of a series of "spicy" jokes. The interactive element was a key feature, allowing users to engage directly with the content by rating each joke as either "spicy" or "too spicy" simply said rude. The jokes were organised into various themes, addressing different areas people can be made fun of in a rude way resulting in a diverse collection of around 60 different videos.
CHALLENGE
From a production standpoint, one of the primary challenges was achieving the desired visual aesthetic, particularly concerning the background. The creative vision required a wide and expansive backdrop to maintain the intended style and visual continuity across all videos. Given the constraints of the physical space available during filming, we had to innovate by using a standard-sized backdrop. Through post-production work, we were able to digitally extend the backdrop, seamlessly creating the illusion of a much larger space.
PERFORMANCE
The final output was a series of videos that exceeded the client’s expectations, both in terms of quality and creative execution.
CLIENT
KOTÁNYI
SERVICES
Campaign
YEAR
2024
Professional, fast and quality. Minimum number of corrections. The team adopted the project, understood it, and it showed in the product. I appreciated the kindness and flexibility
Professional, fast and quality. Minimum number of corrections. The team adopted the project, understood it, and it showed in the product. I appreciated the kindness and flexibility
Žiga Jarc - Digital content manager
Žiga Jarc - Digital content manager